{"id":15961,"date":"2026-06-20T12:47:57","date_gmt":"2026-06-20T12:47:57","guid":{"rendered":"https:\/\/dev.iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/"},"modified":"2026-06-29T20:22:22","modified_gmt":"2026-06-29T20:22:22","slug":"social-media-coverage-culminates-in-top-twitter-awards","status":"publish","type":"news-item","link":"https:\/\/iita.org\/fr\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/","title":{"rendered":"La couverture des r\u00e9seaux sociaux culmine lors des principaux prix Twitter"},"content":{"rendered":"Social media is a critical component of\u00a0<a href=\"https:\/\/iita.org\/fr\/\"><u>IITA<\/u><\/a>\u2019s integrated communication strategy to create greater engagement with its network of strategic partners, experts, and influencers who support the Institute\u2019s vision of transforming African agriculture.\nThe IITA Communication Unit organized a competition for the most proficient Twitter users among the scientists and hubs during the 2018 Partnerships for Delivery Week (P4D Week) themed \u201cBeyond Research,\u201d held at the IITA Headquarters in Ibadan, Nigeria, 26 to 30 November.\n\nThe competition had three main categories: Best IITA Scientist Twitter User, Best IITA Hub\/Station Twitter User, and Special Award for IITA Promising Scientist Twitter User. These awards recognized the scientists\/hubs\u2019 contributions to the overall successful social media coverage of the program using the hashtag\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/P4Dweek?src=hash\"><u>#P4Dweek<\/u><\/a>.\n\nIITA Plant Health Specialist\u00a0<a href=\"https:\/\/iita.org\/fr\/iita-staff\/legg-james\/\"><u>James Legg<\/u><\/a>\u00a0(<a href=\"https:\/\/twitter.com\/jamesplegg\"><u>@jamesplegg<\/u><\/a>) emerged as the Best IITA Scientist Twitter User with the highest score of over 70 tweets with 1,000 engagements and 65,000 impressions.\n<div id=\"attachment_4252\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4252 size-full\" src=\"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/james-legg-1-scaled.jpg\" alt=\"\" width=\"6000\" height=\"4000\" aria-describedby=\"caption-attachment-4252\" \/>\n<p id=\"caption-attachment-4252\" class=\"wp-caption-text\"><em>James Legg is named Best IITA Scientist Twitter User during the 2018 P4D Week.<\/em><\/p>\n\n<\/div>\nIn the second category, IITA Eastern Africa Hub took first place with a high score of over 500 tweets from more than 70 users. The tweets with the hashtag\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/iitaEastAfrica?src=hash\"><u>#iitaEastAfrica<\/u><\/a>\u00a0had over 50,000 engagements, and 3,000,000 impressions.\n\nPat Udomkun, IITA Food Scientist (@pat_foodsci) won the third category with the highest score of over 30 tweets, over 100 engagements, and 23,000 impressions.\n\nIITA Head of Communication\u00a0<a href=\"https:\/\/iita.org\/fr\/iita-staff\/lopez-katherine\/\"><u>Katherine Lopez<\/u><\/a>\u00a0expressed her appreciation to all the participants stating, \u201cWe\u2019re proud of our scientists\u2019 commitment to serve as IITA brand ambassadors when at events, on mission, or sharing content. We will keep building in-house social media capacity to empower staff in advocacy,\u2019\u2019\n\nSocial media offers high visibility, increases the opportunity to engage with all the actors in the agricultural development sector, and helps rural communities gain a voice, making development bottom-up.\n\n\u2018\u2019What we really want to achieve with social media at IITA is to promote the Institute as a thought leader and \u2018go to\u2019 knowledge broker that adds clear value to discussions on agricultural research for development, biotechnology, food security, agribusiness, etc.,\u201d said Mika\u00efla Issa, IITA Social Media Coordinator who led the P4D Week Twitter Contest.","protected":false},"excerpt":{"rendered":"<p>Social media is a critical component of IITA\u2019s integrated communication strategy to create greater engagement with its network of strategic partners, experts, and influencers who support the Institute\u2019s vision of transforming African agriculture.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"science-area":[],"program":[],"location":[],"news-type":[],"hub":[],"crop":[],"impact-areas":[],"item-year":[],"class_list":["post-15961","news-item","type-news-item","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media coverage culminates in top Twitter awards - IITA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iita.org\/fr\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media coverage culminates in top Twitter awards - IITA\" \/>\n<meta property=\"og:description\" content=\"Social media is a critical component of IITA\u2019s integrated communication strategy to create greater engagement with its network of strategic partners, experts, and influencers who support the Institute\u2019s vision of transforming African agriculture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iita.org\/fr\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"IITA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IITA.CGIAR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T20:22:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IITA_CGIAR\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/\",\"url\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/\",\"name\":\"Social media coverage culminates in top Twitter awards - IITA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iita.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/iita.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/james-legg-1-scaled.jpg\",\"datePublished\":\"2026-06-20T12:47:57+00:00\",\"dateModified\":\"2026-06-29T20:22:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/#primaryimage\",\"url\":\"https:\\\/\\\/iita.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/james-legg-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/iita.org\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/james-legg-1-scaled.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/iita.org\\\/news-item\\\/social-media-coverage-culminates-in-top-twitter-awards\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/iita.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/iita.org\\\/news-item\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social media coverage culminates in top Twitter awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/iita.org\\\/#website\",\"url\":\"https:\\\/\\\/iita.org\\\/\",\"name\":\"IITA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/iita.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/iita.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/iita.org\\\/#organization\",\"name\":\"International Institute of Tropical Agriculture\",\"url\":\"https:\\\/\\\/iita.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/iita.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/iita.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/IITA-Logo-finalll.png\",\"contentUrl\":\"https:\\\/\\\/iita.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/IITA-Logo-finalll.png\",\"width\":1788,\"height\":591,\"caption\":\"International Institute of Tropical Agriculture\"},\"image\":{\"@id\":\"https:\\\/\\\/iita.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IITA.CGIAR\",\"https:\\\/\\\/x.com\\\/IITA_CGIAR\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/iita\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/IITAPUBLISHING\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media coverage culminates in top Twitter awards - IITA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iita.org\/fr\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/","og_locale":"fr_FR","og_type":"article","og_title":"Social media coverage culminates in top Twitter awards - IITA","og_description":"Social media is a critical component of IITA\u2019s integrated communication strategy to create greater engagement with its network of strategic partners, experts, and influencers who support the Institute\u2019s vision of transforming African agriculture.","og_url":"https:\/\/iita.org\/fr\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/","og_site_name":"IITA","article_publisher":"https:\/\/www.facebook.com\/IITA.CGIAR","article_modified_time":"2026-06-29T20:22:22+00:00","twitter_card":"summary_large_image","twitter_site":"@IITA_CGIAR","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/","url":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/","name":"Social media coverage culminates in top Twitter awards - IITA","isPartOf":{"@id":"https:\/\/iita.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/#primaryimage"},"image":{"@id":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/james-legg-1-scaled.jpg","datePublished":"2026-06-20T12:47:57+00:00","dateModified":"2026-06-29T20:22:22+00:00","breadcrumb":{"@id":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/#primaryimage","url":"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/james-legg-1-scaled.jpg","contentUrl":"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/james-legg-1-scaled.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/iita.org\/news-item\/social-media-coverage-culminates-in-top-twitter-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iita.org\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/iita.org\/news-item\/"},{"@type":"ListItem","position":3,"name":"Social media coverage culminates in top Twitter awards"}]},{"@type":"WebSite","@id":"https:\/\/iita.org\/#website","url":"https:\/\/iita.org\/","name":"IITA","description":"","publisher":{"@id":"https:\/\/iita.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iita.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/iita.org\/#organization","name":"Institut International d'Agriculture Tropicale","url":"https:\/\/iita.org\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/iita.org\/#\/schema\/logo\/image\/","url":"https:\/\/iita.org\/wp-content\/uploads\/2025\/07\/IITA-Logo-finalll.png","contentUrl":"https:\/\/iita.org\/wp-content\/uploads\/2025\/07\/IITA-Logo-finalll.png","width":1788,"height":591,"caption":"International Institute of Tropical Agriculture"},"image":{"@id":"https:\/\/iita.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IITA.CGIAR","https:\/\/x.com\/IITA_CGIAR","http:\/\/www.linkedin.com\/company\/iita","http:\/\/www.youtube.com\/user\/IITAPUBLISHING"]}]}},"_links":{"self":[{"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/news-item\/15961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/news-item"}],"about":[{"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/types\/news-item"}],"version-history":[{"count":1,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/news-item\/15961\/revisions"}],"predecessor-version":[{"id":26407,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/news-item\/15961\/revisions\/26407"}],"wp:attachment":[{"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/media?parent=15961"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/tags?post=15961"},{"taxonomy":"science-area","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/science-area?post=15961"},{"taxonomy":"program","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/program?post=15961"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/location?post=15961"},{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/news-type?post=15961"},{"taxonomy":"hub","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/hub?post=15961"},{"taxonomy":"crop","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/crop?post=15961"},{"taxonomy":"impact-areas","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/impact-areas?post=15961"},{"taxonomy":"item-year","embeddable":true,"href":"https:\/\/iita.org\/fr\/wp-json\/wp\/v2\/item-year?post=15961"}],"curies":[{"name":"bien jou\u00e9","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}