{"id":17647,"date":"2026-06-20T12:58:22","date_gmt":"2026-06-20T12:58:22","guid":{"rendered":"https:\/\/dev.iita.org\/news-item\/iita-cfil-launch-the-first-reality-tv-show-on-agriculture\/"},"modified":"2026-06-29T17:07:50","modified_gmt":"2026-06-29T17:07:50","slug":"iita-cfil-launch-the-first-reality-tv-show-on-agriculture","status":"publish","type":"news-item","link":"https:\/\/iita.org\/fr\/news-item\/iita-cfil-launch-the-first-reality-tv-show-on-agriculture\/","title":{"rendered":"IITA, CFIL launch the first reality TV show on agriculture"},"content":{"rendered":"<a href=\"https:\/\/iita.org\/fr\/\">IITA<\/a>\u00a0and its partner, the Corporate Farmers International (CFIL), organized a press conference at IITA headquarters in Ibadan in December 2015 to\u00a0<a href=\"http:\/\/corporatefarmers.blogspot.com\/\">announce plans<\/a>\u00a0for Nigeria\u2019s\u00a0<a href=\"https:\/\/iita.org\/fr\/news-asset\/-\/asset_publisher\/9MZf\/content\/corporate-farmers-reality-tv-show-to-be-launched-soon;jsessionid=569C66D678806409B65D47C43BA4D05F\/?redirect=%2Fwhats-new\">first agribusiness television reality show<\/a>.\n<div id=\"attachment_195\" class=\"wp-caption aligncenter\">\n\n<a href=\"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0245_1024_o.jpg\" target=\"_blank\" rel=\"attachment noopener wp-att-195\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-195 size-full\" src=\"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0245_1024_o.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0245_1024_o.jpg 1024w, https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0245_1024_o-300x199-1.jpg 300w, https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0245_1024_o-768x510-1.jpg 768w, https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0245_1024_o-450x299.jpg 450w\" alt=\"Picture of Dr Nteranya Sanginga speaks at the press conference in IITA\" width=\"1024\" height=\"680\" aria-describedby=\"caption-attachment-195\" \/><\/a>\n<p id=\"caption-attachment-195\" class=\"wp-caption-text\">Dr Nteranya Sanginga speaks at the press conference in IITA.<\/p>\n\n<\/div>\nThe reality TV show aims to promote and attract youths to get actively involved in agriculture and agribusiness using the reality show platform as a means of engagement.\n\nIn his welcome address,\u00a0<a href=\"https:\/\/iita.org\/fr\/dashiell-kenton\/\">Kenton Dashiell<\/a>, IITA Deputy Director General, Partnerships and Capacity Development, said that the reality show will expose the various opportunities inherent in agriculture. He said that the right platform can help agriculture become a sector for development that will actively engage youth.\n\nDuring his keynote address, IITA\u2019s Director General, Nteranya Sanginga, said now is the time for everybody to embrace agriculture with the dwindling price of crude oil in Nigeria and other parts of the world. He said the best way to revive the agriculture sector is to actively involve the youth who have the techniques and skills to bring the needed change in the sector.\n\nHe added that IITA has experimented with this approach in the last three years and will not hesitate to support others who want to use the IITA model.\n<div>\n<div id=\"attachment_196\" class=\"wp-caption alignright\" style=\"width: 235px;\">\n\n<a href=\"http:\/\/bulletin.iita.org\/wp-content\/uploads\/2016\/01\/DSC0264_1024_o.jpg\" target=\"_blank\" rel=\"attachment noopener wp-att-196\"><img decoding=\"async\" class=\"wp-image-196\" src=\"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0264_1024_o-292x300.jpg\" sizes=\"(max-width: 292px) 100vw, 292px\" srcset=\"https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0264_1024_o-292x300.jpg 292w, https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0264_1024_o-768x790.jpg 768w, https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0264_1024_o-450x463.jpg 450w, https:\/\/iita.org\/wp-content\/uploads\/2026\/06\/DSC0264_1024_o.jpg 995w\" alt=\"Picture of Boason Omofaye of CFIL explains the rationale behind the reality TV show.\" width=\"235\" height=\"242\" aria-describedby=\"caption-attachment-196\" \/><\/a>\n<p id=\"caption-attachment-196\" class=\"wp-caption-text\">Boason Omofaye of CFIL explains the rationale behind the reality TV show.<\/p>\n\n<\/div>\n<\/div>\nThe head of communication and strategy at CFIL, Boason Omofaye, said the show will provide answers to where and how to engage the youth in agriculture. He added that the concept of the show will attract the corporate world to invest in young farmers.\n\nAlso Seyi Ifelaja, an agribusiness consultant with CFIL, emphasized that the show will use the IITA Youth Agripreneurs as a case study for the show. The show is expected to commence within the premises of IITA in the second quarter of 2016. The winner of the first season will go home with a grand prize of about $25,000.","protected":false},"excerpt":{"rendered":"<p>IITA and its partner, the Corporate Farmers International (CFIL), organized a press conference at IITA headquarters in Ibadan in December 2015 to announce plans for Nigeria\u2019s first agribusiness television reality show.<\/p>","protected":false},"featured_media":17648,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[2366],"science-area":[],"program":[],"location":[32],"news-type":[],"hub":[61],"crop":[],"impact-areas":[],"item-year":[194],"class_list":["post-17647","news-item","type-news-item","status-publish","has-post-thumbnail","hentry","tag-bulletin-no-2307youthyouth-agripreneurs","location-nigeria","hub-western-africa","item-year-194"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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