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Adoption of mobile phones can provide youth with agriculture market access
November 2, 2020
Agriculture has been categorized as the largest economic sector in most African countries, offering opportunities for poverty alleviation for youth, yet there is still a low percentage of youth involvement in the sector. This has been attributed to several factors. One major reason for poor youth participation in agriculture, according to research carried out in Tanzania, is low returns linked to a lack of access to agricultural market information. An IFAD-sponsored study explores how policy makers can promote information and communication technology (ICT) to make agricultural market information accessible to youth in rural Tanzania as producers need to locate potential buyers and identify where people are willing to pay higher prices for their produce. Sassi Akinyi, a researcher under the IITA-implemented CARE project, revealed that access to agricultural market information through mobile phones–ICT, can raise returns and make agriculture attractive to more youth in rural Tanzania.
Adoption of mobile phones can provide youth with agriculture market access

Mobile phones afford rural farmers access to agricultural information to improve their farming activities.

This, in turn, will help reduce unemployment and promote rural development. The study, which is part of several others carried out by young researchers under the CARE project in 10 countries across Africa, has revealed factors that negatively affect women’s intention to use ICT, especially to access market information. Despite previous studies suggesting that most farmers use mobile phones mainly for social purposes, Sassi states that using mobile phones to post offers of farm produce for sale and accessing bid prices in different markets can help farmers in rural Tanzania make more and profitable sales. The study also showed that cultural stereotypes negatively affect mobile phone use among women, an area that policy makers can consider when promoting ICT among young farmers. While governments in Africa are working on various agriculture interventions for youth, the study has recommended the need to prioritize gender issues and other determinants of intention to promote the use of ICT in agriculture. While the CARE study has revealed that using mobile phones for finding agriculture market information was higher among female farmers than males in rural Tanzania, several factors influenced the adoption, such as an increased access to valuable market information and ease of use. The mobile phone affords rural farmers access to a large amount of agricultural information to improve their farming activities and, eventually, their livelihoods. It also provides the possibility of linking other parts of the country or the world to resources to help their farming practices. According to Sassi, for widespread adoption of mobile phones to occur among young Tanzanian farmers, policy makers need to create enabling conditions, which include network service access as well as orientation on the economic benefits of adopting it.

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Olaosebikan, Olamide

Olamide Deborah Nwanze is a Senior Research Associate specializing in gender mainstreaming research to inform participatory and inclusive breeding, variety development, and seed systems policies regarding root, tuber, and banana (RTB) crops in the International Institute of Tropical Agriculture Headquarters, Ibadan, Nigeria. She is a PhD candidate at the University of Ibadan and holds an MSc and B. Agric in Agricultural Extension and Rural Development. Olamide is a fellow of the African Women in Agricultural Research and Development – Gender Responsive Agricultural Systems Policy (AWARD-GRASP) and the Gender Responsive Researchers Equipped for Agricultural Transformation (GREAT). She seeks to apply her gender-mainstreaming learnings, gender-responsive research, and policy development, and review expertise to facilitate women, youth, children, and vulnerable social group’s access to and adoption of agricultural Innovations that guarantee food, nutrition, income, and livelihood security in Africa. Her current roles include mentoring research fellows, development of guides and training manuals, implementation and adaptation of gender frameworks and tools, value chain actors’ engagement as citizen science partners, policy review and redesign, data management, and analysis. Her current research explores mixed methods and participatory and interdisciplinary approaches to capture and highlight gender dynamics, needs, preferences, and challenges stakeholders face within the agricultural livelihood value chain to prioritize gender-inclusive strategies in breeding programs, policy design, and implementation.

At IITA, she contributes to the implementation of the CGIAR Accelerated Breeding Initiative and Genetic Innovation Programs; participatory and gender research within the NextGen Cassava, HarvestPlus, RTBFoods, and Tricot-ClimMob 1000Farms Projects; and gender knowledge communication via the G-LENS webinar series, video documentary, policy briefs, publications, and blogs.

 

Recent publications

de Sousa, K., van Etten, J., Manners, R. Bello, A., Teeken, B., Olaosebikan, O., et al. 2024. The tricot approach: an agile framework for decentralized on-farm testing supported by citizen science. A retrospective. Agron. Sustain. Dev. 44, 8. https://doi.org/10.1007/s13593-023-00937-1

Madu, T., Onwuka, S., Nwafor, S., Onyemauwa, N., Ejechi, M., Ofoeze, M., Ukeje, B., Eluagu, C., Olaosebikan, O., Okoye, B., 2024. Gender-Inclusive Consumer Studies Improve Cassava Breeding in Nigeria in: Frontiers in Sociology, volume 9, number: 1224504, doi: 10.3389/fsoc.2024.1224504

Olaosebikan, O.; Bello, A.; Utoblo, O.; Okoye, B.; Olutegbe, N.; Garner, E.; Teeken, B.; Bryan, E.; Forsythe, L.; Cole, S.; Madu, T. 2023.  Stressors and Resilience within the Cassava Value Chain in Nigeria: Preferred Cassava Variety Traits and Response Strategies of Men and Women to Inform Breeding. Sustainability 15, 7837. https://doi.org/10.3390/su15107837

Okoye, B., Ofoeze, M., Ejechi, M., Onwuka, S., Nwafor, S., Onyemauwa, N., Ukeje, B., Eluagu, C., Obidiegwu, J.*, Olaosebikan, O., Madu, T.* 2023. Prioritizing preferred traits in the yam value chain in Nigeria: a gender situation analysis in: Frontiers in Sociology, volume 8, number: 1232626, pages 1 – 9, ISSN 2297-7775, 2023. https://www.frontiersin.org/articles/10.3389/fsoc.2023.1232626/full

Olaosebikan, O., Bello, A. A., de Sousa, K., Ndjouenkeu, R., Adesokan, M., Alamu, E. O., Agbona, A., van Etten, J., Kegah, F. N.*, Dufour, D., Bouniol, A., Teeken, B. 2023. Consumer acceptability of cassava gari-eba food products across cultural and environmental settings using the triadic comparison of technologies approach (tricot) in: Journal of the Science of Food and Agriculture,

Teeken, B., Olaosebikan, O., Bello, A. A., Madu, T.*, Cole, S. M. 2023. Qualitative assessment on the positionality and preferences of dyads in relation to cassava-related activities: working with tricot trial citizen scientists https://hdl.handle.net/10568/138326 Type: Manual

Bouniol, A., Ceballos, H., Bello, A. A., Teeken, B., Olaosebikan, O., Owoade, D., Agbona, A., Fotso Kuate, A., Madu, T.*, Okoye, B.*, Ofoeze, M.*, Nwafor, S.*, Onyemauwa, N.*, Adinsi, L.*, Forsythe, L., Dufour, D. 2023. Varietal impact on women’s labour, workload and related drudgery in processing root, tuber and banana crops: focus on cassava in sub-Saharan Africa in: Journal of the Science of Food and Agriculture, pages 1 – 25, ISSN 0022-5142,

Bello, A. A., Agbona, A., Olaosebikan, O., Edughaen, G., Dufour, D., Bouniol, A., Iluebbey, P., Ndjouenkeu, R.*, Rabbi, I. Y., Teeken, B. 2023. Genetic and environmental effects on processing productivity and food product yield: drudgery of women’s work in: Journal of the Science of Food and Agriculture, pages 1 – 32, ISSN 0022-5142, 5

Cavicchioli, M., Zimbiti, T., Teeken, B., Nwanze, D.O., Liani, M., Parkes, E. & Bello, A. 2023. IITA-Gender Responsive Breeding Training Report. Genetic Resources Center, IITA-HQ, Ibadan, 21-23 September, 2022. Ibadan, Nigeria: IITA, (34 p.).https://hdl.handle.net/10568/131368

Agbona, A. Peteti P., Teeken B., Olaosebikan O. Bello, A. A., Parkes, E., Rabbi, I. Y., Mueller, L., Egesi, C., Kulakow, P. 2022. Data Management in Multi-disciplinary African RTB Crop Breeding Programs. In: Williamson, H.F., Leonelli, S. (eds) Towards Responsible Plant Data Linkage: Data Challenges for Agricultural Research and Development. Springer, Cham. https://doi.org/10.1007/978-3-031-13276-6_5

Lora Forsythe, Pricilla Marimo, Sarah Mayanja, Olamide D. Olaosebikan, Esme Stuart, Bela Teeken, Benjamin Okoye, Tessy Madu, (2021). Cross-product Gender Analysis of RTBfoods Step 2 Gendered Food Mapping on RTB Products. Understanding the Drivers of Trait Preferences and the Development of Multi-user RTB Product Profiles, WP1. London, UK: RTBfoods Field Scientific Report, 30 p.

Teeken, B., Garner, E., Agbona, A., Balogun, I., Olaosebikan, O., Bello, A., Madu, T., Okoye, B., Egesi, C., Kulakow, P. and Tufan, H.A. 2021. Beyond “Women’s Traits”: Exploring How Gender, Social Difference, and Household Characteristics Influence Trait Preferences. Frontiers Sustainable Food Systems 5:740926. https://doi.org/10.3389/fsufs.2021.740926

Teeken, B., Agbona, A., Bello, A., Olaosebikan, O., Alamu, E., Adesokan, M., Awoyale, W., Madu, T., Okoye, B., Chijioke, U., Owoade, D., Okoro, M., Bouniol, A., Dufour, D., Hershey, C., Rabbi, I., Maziya‐Dixon, B., Egesi, C., Tufan, H. and Kulakow, P. (020. Understanding cassava varietal preferences through pairwise ranking of gari‐eba and fufu prepared by local farmer–processors. Int J Food Sci Technol. https://doi.org/10.1111/ijfs.14862

Bela Teeken, Olamide Olaosebikan, Ireti Balogun, Benjamin Okoye, Tessy Madu, Steven Cole, Abolore Bello, Elizabeth Parkes. (2020). Piloting the G+ customer and product profile tools for gender-responsive cassava breeding in Nigeria. Nigeria: International Institute of Tropical Agriculture (IITA). https://hdl.handle.net/20.500.11766/13000