The Corporate Farmers International Limited (CFIL), in collaboration with the International Institute of Tropical Agriculture (IITA), is pioneering the first Agribusiness and Agro-tainment Reality TV show in Nigeria and Africa titled CORPORATE FARMERS REALITY TV SHOW. The Reality TV show would take place within the premises of IITA in 2016.
The program is aimed at promoting and attracting Nigerian youth to agriculture.
This concept was developed by Corporate Farmers International Limited collaboration with IITA — one of the world’s leading research partners in finding solutions for hunger, malnutrition, and poverty based in Ibadan, Oyo State, Nigeria— to showcase opportunities for business and research as well as solutions to the challenges in agriculture, while providing information and knowledge sharing opportunities in agriculture and agribusiness in an entertaining form. The IITA Youth Agripreneurs (IYA) based in IITA, Ibadan, Oyo State, Nigeria, is the host and technical partner in the project.
The event will select 20 contestants within the 6 geo-political zones through an audition. Contestants will compete with each other on various agricultural enterprises for a period of six weeks in a farm house. At the end of the show, only one winner will emerge as the Corporate Farmer who will be Nigeria’s first Agriculture Ambassador that has gone through training and passed the eviction process in the first season.
This Reality TV show promises to attract viewers of all ages and spur active participation of potential stakeholders through investments generation for increased involvement in agribusiness.
Using various media (television, radio, magazines, and social media), we will deliver world-class ‘agro-tainment’ through a Reality TV show, documentaries, and news programming. We will engage a media partner with a strong coverage in disseminating information, and through the show, create a passion for agriculture that would aid the youth in going into farming as a worthwhile business activity. The ultimate goal is to create employment and promote urban-rural migration, with investment for and in agribusiness in the rural areas.
This project aims to influence Nigerians to see agriculture beyond food as we take them on a journey that provides a window of opportunity on agricultural business and areas of investment. We want to encourage both the public and private sector to invest in agriculture and to see it in terms of five pillars: BUSINESS, ENERGY, EDUCATION, FINANCE, and HEALTH.
We urge both the Government and Private Sector to support this initiative to help secure the future of Nigerian and African youths and help bring down the unemployment rate in the country; because if Nigeria succeeds, the rest of Africa will succeed.
Contacts:
Prince Ade-Ajayi – Corporate Farmers International (CFIL), corporatefarmersnigeria@gmail.com, +234-8097291180, +234-8029110482
Katherine Lopez – International Institute of Tropical Agriculture (IITA), k.lopez@cgiar.org, +2348039784454
Evelyn Ohanwusi – International Institute of Tropical Agriculture (IITA), e.ohanwusi@cgiar.org, +2348054096374
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